My Artistic side:
I am a multi-media artist, passionate about visually communicating messages that provoke thoughts on women’s role in society, how it has evolved, and the role media plays in shaping how femininity is performed.
My style leans toward surreal, psychedelic dadaism. I work by adapting materials to create new narratives with them, often working from vintage media, found objects, scrap wood, and clay. The work I create is curious, multi-dimensional, multi-media, and often made from repurposed materials.
I enjoy creating experiences that submerge viewers in environments focused on reframing ordinary objects, materials, and subjects in ways that bring new life and understanding to their existence while moving viewers to investigate their own relationship with things we have accepted as “normal.”
In 2021, I established Tweak’d Studios LLC, a collective art gallery and shop that elevated local creators through community building and grassroots exposure.
Since joining corporate America a few years ago, I have continued doing art and running events in my spare time. I up-cycle vintage garments, create functional pieces for friends and family, and dabble in creating immersive installations.
My Comms side:
I am a product marketer specializing in enablement and commercialization for B2B eCommerce. Taking a customer-centric and data driven approach, I communicate value and drive engagement, adoption, conversion, and retention to foster ROI.
For the past three years I have been working at a Fortune 500 company at the intersection of change management, UX, VOC, analytics, and product development. I seek to understand user behavior and stakeholder expectations to ensure all parties are accounted for and communicated with throughout the product lifecycle.
I develop B2B and B2C comms and campaigns for gaining alignment with internal and external stakeholders across eCommerce platforms, social media, intranet sites, email, executive leadership decks, and more.
Creating content that highlights brand’s initiatives and products is something I’ve done for big, small, local and global organizations in addition to NPOs. My experience has elevated messages and inspired engagement within art, tech, politics, global aid and community spaces.
Whether I’m talking to one person, or thousands, I aim to understand where the target audience is at, vs. where we’d like them to be so we can inform and elicit action.
